Design
When working as a studio, I like to collaborate with brands and on projects connected with femininity, well-being, nature and children. I however have a broad experience with various brands related to education, insurances, mobility, retail and beverages.
Evry – Yoga
Evry is a new yoga studio in the heart of Zürich, that aims to offer yoga classes built for every-body: inclusive, accessible and affordable. Evry is a space for all walks of life. The studio also offers tea classes and other workshops, with community at heart.
The brand expresses movement, inclusivity, simplicity and sustainability with a color palette focusing on nature, while distinguishing itself from other studios with a touch of pink to dynamise the palette.
Branding
Cookbook created for a private customer who wanted to gather all the recipes from the family in a book. The book contains 73 recipes, all represented by handmade illustrations made with iPad. It is separated in sections for the different meal categories, with a specific color identity for each of them.
Layout, Design & Illustrations
Cookbook “Chez Claudine"
Education First
Education First is a leader in language learning abroad and “Live the language” is their motto. For several years, I was responsible for the design and production of print marketing materials. This includes global and local marketing campaigns, events and fairs, and market distinctive promotions. But the most important part of the year was dedicated to the design and production of the annual booklets (see below).
Design & Print production
Annual booklets
During peak season, I lead the design and print production of our study abroad booklets, which are produced in over 20 languages for 30 markets annually. I also was responsible to create the supplementary material such as sales letters, posters and rollups.
After the master designs have been created in collaboration with the copywriters, the translation phase begins. With a strict timeline, the project management start: implementing the markets’s translation into the design, handling communications and insuring deadlines are respected, until the booklets are finally ready to print.
Travel guide to Live the Language
To contrast with the 2 other yearly brochures, we created a print piece that was aiming for inspiration rather than direct sale – something you want to keep. We created a travel guide with tips and fun facts about different destinations around the world, such as “Totally relatable French expressions”, or “How to eat like the Japanese eat”.
Design wise, the goal was to build an unboxing experience. I explored different formats, how to organize the content to separate the guide from the promo part, and find an opening style that would stir curiosity and bring novelty in comparison with the usual communications.
Explorations
A variety of projects
During the low season, the focus was on projects such as OOH, school merch and win campaigns amongst other projects.
100% BOOBMADE
ARTITS is an association and charity art project supporting the fight against breast cancer with art, that I co-founded with my friend Katrin Espelage. The concept of ARTITS is to paint with breasts instead of brushes and to spread joy and body positivity through this experience. We created the exhibition "100% BOOBMADE" presenting over 100 artworks made by women around the world. The money raised from the sales was donated to the Fondation Otium based in Geneva.
Discover the full story, including process, vernissage and results.
Mamaya!, is a swiss concept of frozen organic meals for kids. The branding needed to be appealing to moms looking for trendy and unique products for their children while communicating on organic healthy meals for children.
Logo & packaging
Mamaya!
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